We created a data visualization application that allows the user to navigate through hierarchical data while making complex boolean rules for campaign creation. This “Rainbow Matrix Sphere Grid” design to help solve our client’s challenge. Users can select multiple items for a campaign, visualize relationships between all items, see the population that the campaign can target, and create interlinking boolean rules.

ClientCouncil on CometitivenessServicesData Architecture, Data Story Development, Data Visualization, TypographyYear2015